short for search engine optimization, is the
process of increasing the amount of visitors
to a Web site by ranking it higher in the search
results of a search engine. The higher a Web
site ranks in the results of a search, the greater
the chance that that site will be visited by
a user. It is common practice for Internet users
to not click through pages and pages of search
results, so where a site ranks in a search is
essential for directing more traffic toward
SEO helps to ensure that a site is accessible
to a search engine and improves the chances
that the site will be found by the search engine.
Because search engines
are continuously working toward improving their
technologies in an effort to return more relevant
results to users, the techniques used to achieve
high search engine rankings are always evolving.
The right moves can increase your web site traffic
by hundreds of thousands of visitors; the wrong
ones can bury your site deep in search results
where visiblity is minimal. The online environment
is becoming increasingly competitive and companies
who utilize SEO have a distinct advantage over
ones who do not.
Founded in 1996, with nearly
11 years in the web site hosting business, GCIS
can improve your search engine rankings and
drive more traffic to your web site. Contact
us today to find out how we can help.
The Step2 Company